FOCUS ON: LAND ROVER
This section is dedicated to all things Land Rover ...
... The Lifestyle, the Company and the Cars.
COMPANY INFORMATION
Jaguar Land Rover Automotive PLC is the holding company of Jaguar Land Rover, also known as JLR, and is a British Multinational automobile Manufacturer which produces luxury vehicles and SUV. It's head office is in Whitby, Coventry, United Kingdom.
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The principal activity of Jaguar Land Rover is the design, development, manufacture and sale of vehicles bearing the Jaguar & Land Rover marques.
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Both marques have long histories prior to their merger – Jaguar going back to the 1930s and Land Rover to the 1940s – first coming together in 1968 as part of the British Leyland conglomerate, later again independent of each other, and then as subsidiaries of BMW (in the case of Land Rover), and Ford Motor Company (Jaguar). In 2000, Rover Group was broken up by BMW and Land Rover was sold on to Ford Motor Company, becoming part of its Premier Automotive Group.
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Jaguar Land Rover has been a subsidiary of TATA Motors since they founded it as a holding company for the acquisition of Jaguar Cars and Land Rover from Ford in 2008.
For your Information:
There are no end of myths and perceptions that surround the Land Rover brand. Chief amongst these is that the vehicles are inherently unreliable. This is not true.
Yes, they are premium-priced and yes they can be costly to maintain. But that's true of every luxury SUV.
As for reliability ... this will suffer if they are not properly and regularly maintained. Most Europeans understand this, but North Americans not so much.
What is undeniable is that Land Rovers are some of the most capable and best 4X4 vehicles that you can buy. ​
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